Performance Marketing

Top 10 Google Ads Agencies in Malaysia (2026)

The best Google Ads agency in Malaysia is the one that can show you Google Ads campaigns with the spend and the return side by side, publishes what it charges to manage them, and sets up conversion tracking inside an account you own. This guide compares ten agencies running Google Ads for businesses in Malaysia, what each one is suited to, how the list was ranked, and what to ask before you engage one.

Z Team Zapeus · 17 min read

Your Google Ads might be bringing people to your website. The harder question is whether they're bringing the right people.

Perhaps the enquiries are mostly for services you don't offer. Maybe your sales team spends hours preparing quotations that rarely turn into orders. Or your campaigns are generating sales, but you're unsure whether increasing the budget would be worthwhile.

Choosing a Google Ads agency starts with understanding what needs to improve. Keywords may be part of the answer, but so might your ad copy, landing page, conversion tracking or sales follow-up.

This guide compares ten Google Ads agencies serving Malaysia, with a look at their services, published work and the types of businesses they may suit.

If you're also considering paid social, see our guide to the best Facebook ads agencies in Malaysia. For a wider range of services, explore our digital marketing agency comparison.

A quick disclosure: Zapeus wrote this guide, and we've placed ourselves first. This is our editorial shortlist rather than an independent ranking. We explain our approach below so you can assess the recommendations for yourself.

Google Ads agencies in Malaysia at a glance

Agency	Worth considering when you need…	Location
Zapeus	Google Ads focused on qualified enquiries and profitable growth, with attention to the full journey from search to sale	Subang Jaya, Selangor
Primal	Paid search coordinated with Shopping, paid social and SEO	Kuala Lumpur, with an office in Thailand
ZenWeb	An SME package combining Google Ads, conversion tracking and a landing page	Petaling Jaya, Selangor
MYSense	Google Ads alongside SEO and social media, particularly with healthcare experience	Petaling Jaya, Selangor
LOCUS-T	Paid search and a longer-term SEO programme from one team	Petaling Jaya, Selangor, with a Penang office
2Stallions	Search advertising and wider marketing support across Malaysia and Singapore	Kuala Lumpur and Singapore
Cleverus	Google Ads and SEO planned together, with the option to bundle services	Kuala Lumpur, with an office in the Philippines
Xedea	Lead generation with healthcare or education experience	Subang Jaya, Selangor
Jemmy Digital	Google Search campaigns with attention to landing page performance	Kuala Lumpur and Puchong
Heroes of Digital	Lead generation supported by offline conversion tracking and optional call tracking	Kuala Lumpur office, headquartered in Singapore

How we put this list together

We reviewed each agency's published services, Google Ads service page and available case studies.

Our assessment gives weight to four areas: documented Google Ads results, published management fees, coverage across relevant campaign types, and conversion tracking with clear client account access.

These reflect how Zapeus approaches Google Ads, so they influence the order. They don't capture every agency's strengths. A business that wants SEO to lead its marketing, or needs a new website alongside its campaigns, may prefer another team on this list.

Clutch ratings are included where available for additional context. They did not determine the order. Service descriptions and case studies come from the agencies themselves and have not been independently audited.

1. Zapeus

For businesses that want Google Ads to generate more suitable enquiries and sales, with a team that looks at the full journey from search to customer.

Zapeus is a Google Ads and performance marketing agency based in Subang Jaya, serving businesses across Malaysia. Our team manages Search, Display, YouTube, Performance Max and Shopping campaigns, alongside Facebook and Instagram ads and TikTok Ads, and works with clients across eight countries.

Zapeus starts by understanding what a valuable customer looks like for your business. An industrial supplier may need enquiries for a particular type of equipment. A printing company may want regular bulk orders. An online retailer may be focused on sales that leave enough margin after advertising costs.

Those differences shape the campaign strategy, the messaging and how we evaluate the results.

Looking beyond the ad account

Zapeus uses data to understand which searches attract relevant prospects, where potential customers drop off and what needs to improve.

That can involve refining keywords, excluding unsuitable searches, making the offer clearer in the ads or reviewing the steps between a landing page visit and an enquiry.

Sales feedback helps put the campaign numbers in context. Which enquiries were suitable? What were people asking for? Did they understand the offer before making contact? Where did promising conversations stop progressing?

Our focus is making digital marketing profitable for your business. Understanding what happens after the click helps us make better decisions about what to change before it.

What Zapeus manages

Zapeus's Google Ads management covers account and campaign setup, conversion tracking, keyword strategy, audiences and ad copy. For businesses already advertising, the initial work includes an account audit to identify areas for improvement.

Ongoing management includes search-term reviews, negative keywords, ad testing, bidding and audience adjustments where relevant to the campaign.

Zapeus also has an in-house creative team producing copy, visuals, short-form videos and product photography. For campaigns that need visual assets, this allows creative production and advertising strategy to be coordinated within the same agency. Production requirements are agreed as part of the scope.

Monthly reporting brings the findings together in plain language: what the campaigns produced, what we learned and what we recommend doing next. Lead quality and revenue are included where the available tracking and client feedback support them.

Published results from Zapeus's Google Ads campaigns

Industrial equipment: generating more qualified enquiries

An industrial equipment supplier had invested in branding but needed a more reliable way to generate qualified leads. Zapeus developed a Google Ads lead generation strategy, refined keywords and search ad copy, and worked on the conversion flow.

The published case study reports approximately RM28,000 in ad spend, RM1.2 million in order value and 448 qualified leads, with a reported 42.6x return on ad spend.

Nursing products: reaching more relevant buyers

A nursing products distributor was attracting search traffic that wasn't sufficiently relevant. Zapeus refined the keyword strategy and supported enquiry handling through chatbot management.

The published results were approximately RM15,000 in ad spend, RM91,000 in revenue and 145 purchases, with a reported 6.07x ROAS.

Commercial printing: focusing on business customers

A commercial printing business needed enquiries for bulk orders, but its campaigns were also attracting one-off requests and unsuitable prospects. Zapeus worked on keyword analysis, negative keywords and search ad copy to better reflect the intended buyers.

The case study reports approximately RM21,000 in ad spend, RM126,000 in revenue and 516 qualified leads, with a reported 6.1x ROAS.

All three examples are available on Zapeus's client case studies page. Spend and revenue figures are rounded; ROAS figures are those reported in the case studies.

These are individual campaign results, rather than forecasts for another business. Your outcome will depend on your offer, margins, competition, buying cycle and sales follow-up. ROAS compares attributed revenue with advertising spend; it does not measure profit after all costs.

Fees, account access and commitment

Zapeus's Google Ads management starts from RM1,500 a month for one brand. Ad spend is paid to Google separately.

Clients own their Google Ads account and retain full access. Zapeus works month to month, with no lock-in contract.

If your campaigns are bringing clicks but too few suitable enquiries, book a free discovery call. We'll discuss your business, your current advertising and where you'd like to improve.

2. Primal

For businesses that want Google Ads coordinated with Shopping, paid social and SEO.

Primal is based in Kuala Lumpur, with a second office in Thailand. Its services include Google Ads, display advertising and Google Shopping, alongside paid social, SEO, content and conversion rate optimisation.

Its Google Ads offering covers keyword research, ad copy and budget management, with a designated account manager and monthly reporting. Published paid media examples describe performance improvements over defined campaign periods.

Primal is worth considering when Google Ads forms part of a larger marketing plan. An online store, for example, may need search advertising, product campaigns and paid social supporting the same range of products.

For that kind of engagement, look for a proposal that explains how the teams will coordinate and how the contribution of each channel will be assessed.

Primal's Clutch profile showed a rating of 4.8 out of 5 from 26 reviews in the research dated 21 September 2026.

3. ZenWeb

For SMEs looking for a Google Ads package with conversion tracking and a landing page.

ZenWeb combines Google Ads, Meta Ads, SEO and web design. It says it was founded in Japan in 2000 and serves more than 500 clients across Malaysia, Japan and Vietnam, with its Malaysian office in Petaling Jaya.

Its Google advertising services cover Search, Shopping, YouTube, Display, Performance Max and Demand Gen. The published scope also describes product feed work, bilingual copy, location-based adjustments and conversion tracking, including offline conversion imports.

ZenWeb publishes packages with management fees separated from ad spend, a three-month minimum commitment, and conversion tracking and a landing page included.

This may suit a business that needs both the campaign and its landing page prepared together. Clarify how much page development is included, who handles later changes and what the engagement looks like after the initial three months.

4. MYSense

For businesses that want Google Ads alongside SEO and social media, with relevant healthcare experience.

MYSense is based in Petaling Jaya. The agency says it began with healthcare clients before expanding into education, food and beverage, finance and automotive.

Its Google Ads service describes conversion tracking, campaign structure and keyword research at setup, followed by ongoing bid management, negative keywords and ad copy testing. It also offers a free account audit before a retainer.

MYSense is worth considering if you need several marketing services from one team, particularly when its sector experience is relevant to your business.

The audit gives you a practical starting point for the discussion. Look for a clear explanation of the issues identified, what the agency would prioritise and how it would assess whether the changes helped.

MYSense Marketing's Clutch profile showed a rating of 5.0 out of 5 from one review in the research dated 21 September 2026.

5. LOCUS-T

For businesses that want paid search and SEO managed as part of the same plan.

LOCUS-T is based in Petaling Jaya, with a second office in Penang, and says it has been in digital marketing for over 25 years.

Its Google Ads services cover Search, Display, YouTube, Shopping, Performance Max and Demand Gen. The published process includes research, account setup, ad materials, tracking and ongoing optimisation.

LOCUS-T's case studies include businesses using SEO and Google Ads across sectors such as household services, automotive, engineering and education. Results are presented through measures including leads, conversions and sales growth.

That experience is relevant if you want to invest in paid search while developing organic visibility. Agree on reporting that separates the two channels, so you can understand their contributions and make informed budget decisions.

Choosing the right agency this quarter?

Book a free discovery call

6. 2Stallions

For businesses that need search advertising and wider marketing support across Malaysia and Singapore.

2Stallions has operated since 2012, with offices in Kuala Lumpur and Singapore. Its search engine marketing service covers Google Ads and Bing Ads, supported by services including SEO, social advertising, content, email and websites.

The published SEM scope includes keyword strategy, copywriting, creative design, A/B testing, conversion tracking and reporting. Fees are quoted after consultation and charged separately from ad spend.

Its campaign examples include a B2B debt collection agency, an international primary school, an electricity retailer and a healthcare software company.

For a business operating in both Malaysia and Singapore, those examples provide a useful starting point. Discuss how search behaviour, offers and campaign messaging would differ between the markets, and how the account team would coordinate the work.

7. Cleverus

For businesses that want Google Ads and SEO planned together, with the option to bundle services.

Cleverus is an SEO and generative engine optimisation agency founded in 2013. It is based in Mid Valley City, Kuala Lumpur, with a second office in the Philippines. Its services include Google Ads management and web design alongside organic search.

Its Google Ads offering covers Search, Display, Shopping, YouTube and Performance Max, with landing page optimisation and conversion tracking. The published process runs from strategy and keyword targeting through bidding and ongoing monitoring.

Cleverus describes a discount on Google Ads management when it is bundled with SEO, although it does not publish a management rate card. That makes it worth considering if you already intend to invest in both channels and would prefer one team to coordinate them.

Its case studies span several sectors but do not always separate the contribution of each service. For a paid search brief, request a relevant Google Ads example and clarify how the scope and fees would change if you later adjusted the SEO engagement.

8. Xedea

For businesses seeking Google Ads lead generation experience in healthcare or education.

Xedea, formerly Shock Media Studios, is based in Subang Jaya. Its services include Google Ads, SEO, answer engine optimisation, social media marketing and website development.

Its Google Ads offering covers Search, Performance Max, Demand Gen, Display, YouTube and Shopping, with landing page optimisation, testing and conversion tracking. The agency describes direct access to the strategist, monthly reviews, a live dashboard and no lock-in contracts.

Healthcare and education feature prominently in its published work, including medical centres, eye care and education providers. When reviewing those examples, establish which results came from Google Ads and which involved other channels.

For a clinic or college, the useful detail is how campaign enquiries connect with suitable appointments or enrolments. Discuss how that feedback reaches the strategist and influences subsequent decisions.

Xedea's Clutch profile showed a rating of 4.8 out of 5 from eight reviews in the research dated 21 September 2026.

9. Jemmy Digital

For SMEs that want Google Search campaigns and landing page improvements considered together.

Jemmy Digital has offices in Mont Kiara and Puchong. Its services include Google Ads, SEO, AI search optimisation and web design, with a focus on helping Malaysian SMEs generate enquiries and sales.

Its Google Ads offering covers Search, Display, Shopping, YouTube and remarketing. The published process starts with a free audit, followed by strategy, campaign creation, conversion tracking and ongoing optimisation.

Landing pages are a clear part of its approach. The agency discusses issues such as unclear headlines, difficult forms and slow pages alongside keyword targeting and ad performance.

Published examples include a packaging manufacturer, a cognitive neuroscience clinic and a signage business, with results described through sales growth and enquiry volume.

Jemmy Digital is worth considering when you suspect the page receiving the traffic needs as much attention as the ads. Clarify whether page changes are included in the proposal and how their impact will be measured.

Jemmy Digital's Clutch profile showed a rating of 5.0 out of 5 from four reviews in the research dated 21 September 2026.

10. Heroes of Digital

For businesses that want lead generation supported by offline conversion tracking and optional call tracking.

Heroes of Digital was founded in 2015 and is headquartered in Singapore, with a Kuala Lumpur office in Bukit Damansara.

Its services include Google Ads, SEO, social media marketing and website design. The published Google Ads process covers account review, campaign creation, landing page optimisation, bid management and conversion tracking.

Its service structure describes client admin access, negative keyword work and offline tracking integration, with optional call tracking. This is relevant when enquiries become customers through phone conversations or a sales process outside the website.

Published Google Ads examples include an aesthetics clinic, a dental practice and a spine centre. For a similar brief, discuss how calls, appointments and completed sales would be recorded and connected to campaign reporting.

Choosing a Google Ads agency: four questions to ask

Give each shortlisted agency the same brief: what you sell, who buys it, what makes an enquiry valuable, your current campaigns and the budget available.

Then compare how each team answers these questions.

Who owns the Google Ads account and tracking setup?

Confirm your business's access to the Google Ads account and relevant analytics and tagging tools. Ask what happens to the account, data and tracking setup if the engagement ends.

Having an agency manage the account should still leave you clear about which assets your business controls and how a handover would work.

Zapeus clients own their Google Ads account and retain full access throughout the engagement.

How are search terms and enquiry quality reviewed?

Ask how the agency checks the searches attracting clicks and decides which ones are relevant to your business.

Negative keywords can help exclude unsuitable searches, but they are only part of the work. Ad copy, landing pages, bidding and conversion goals also affect performance.

Explain what your sales team considers a suitable prospect and ask how that feedback will be used. At Zapeus, search-term and negative keyword reviews form part of ongoing campaign management, alongside the other factors influencing results.

What will the reporting help me understand?

Request a sample report and look beyond traffic totals.

For lead generation, discuss enquiry quality, cost per qualified lead where it can be measured, and progress through the sales process. For e-commerce, discuss purchases, attributed revenue and acquisition costs.

The report should explain what the agency recommends doing next and where tracking or attribution limits the conclusions.

Why do you recommend this campaign mix?

Ask why the agency recommends Search, Shopping, Performance Max, YouTube or Display for your particular business.

The answer should connect the campaign choice with your audience, offer, budget and available assets. It should also explain how results will be assessed and what would justify changing the allocation.

If you already have customers searching for your brand, discuss how that activity will be distinguished from campaigns aimed at attracting new demand.

For help reviewing your current approach, book a free discovery call with Zapeus. We'll discuss what you're running, the results you're seeing and where to focus next.

Frequently asked questions

How much does a Google Ads agency cost in Malaysia?

Zapeus's Google Ads management starts from RM1,500 a month for one brand, with ad spend paid to Google separately.

Fees depend on the number and complexity of campaigns, along with tracking, landing page and creative requirements.

When comparing quotes, check the deliverables, additional charges and minimum commitment alongside the monthly fee.

Should a Malaysian business start with Google Ads or Facebook ads?

Start with how your customers find and evaluate what you sell.

Google Search may be a useful starting point when people actively search for your product, service or the problem it solves. Facebook and Instagram can help introduce an offer and build interest, as well as generate enquiries and sales.

The choice depends on your audience, offer, budget and available creative. Zapeus manages both Google Ads and Meta Ads, so the initial discussion can focus on which approach fits your business.

How long before Google Ads shows results?

The first one to three months provide a period for testing and reviewing keywords, ads, bidding and conversion data. How much you can conclude depends on the budget, conversion volume and sales cycle.

Traffic and enquiries may arrive soon after launch, but early activity is different from consistent performance.

For a business selling through a longer consultation or quotation process, enquiries may arrive well before there is enough completed-sales data to assess the return.

What is the difference between Search and Performance Max campaigns?

Search campaigns focus on reaching people through Google's search network. Performance Max can serve across multiple Google channels, including Search, YouTube, Display, Discover, Gmail and Maps, using automation to optimise towards the selected goals. See Google's Performance Max overview.

Neither is automatically the better choice for every business. The campaign mix should reflect your goals, available data and creative assets, with reporting that helps you assess the results.

Do I need a website and conversion tracking before running Google Ads?

For a typical website lead generation or e-commerce campaign, you'll need a suitable website or landing page.

There are exceptions. Google provides some advertising setups that can use a Business Profile as the destination without a separate website. See Google's guidance on ad destinations.

In either case, agree on the action you want customers to take and how it will be measured. Zapeus's launch work includes campaign setup and conversion tracking so performance can be assessed against the intended outcome.

Can Google Ads work for B2B businesses?

Yes, particularly when potential buyers search for suppliers, equipment or specialist services.

Zapeus's published Google Ads examples include an industrial equipment supplier and a commercial printing business. In both cases, the work involved refining the campaign to attract more relevant prospects.

B2B campaigns should account for the buying process, order value and time between enquiry and sale. Sales feedback helps the agency evaluate whether the campaign is bringing the right opportunities.

Why consider Zapeus for Google Ads management?

Zapeus combines keyword strategy, campaign management and conversion tracking with attention to the full journey from search to sale. In-house creative production is also available for campaigns that need visual or video assets.

The agency publishes Google Ads case studies and starting fees, gives clients ownership of their ad accounts and works month to month without a lock-in contract.

If you want to understand why your campaigns aren't bringing enough suitable enquiries or sales, book a free discovery call with Zapeus.

Agency descriptions and Clutch figures are based on research dated 21 September 2026. Services and case studies are published by the agencies themselves. Confirm current scope, pricing and terms directly before engaging a team.

Written by Team Zapeus

Performance marketing notes from the people running the campaigns. Want this applied to your account? Book a free discovery call.

Top 10 Google Ads Agencies in Malaysia (2026)

Google Ads agencies in Malaysia at a glance

How we put this list together