Below the answer
Your ad can appear beneath a ChatGPT response, giving someone a way to explore your offer while they’re considering a relevant product or service.
Zapeus · ChatGPT Ads Agency · Malaysia
ChatGPT ads that put
your business in the
buying conversation.
Your next customer could be asking ChatGPT about exactly what you sell. ChatGPT ads let your business appear below a relevant answer while they explore their options. Zapeus is a ChatGPT ads agency based in Subang Jaya, serving businesses across Malaysia. We bring campaign management and in-house creative together, with a clear focus on turning that interest into enquiries your business can use.
Placement
Where your ad shows up
Clearly marked as sponsored
The placement is labelled and kept separate from ChatGPT’s answer. Paying for an ad doesn’t change what ChatGPT says about your business.
Matched to the conversation
ChatGPT considers what the person is discussing when selecting relevant ads. Advertisers can provide context hints to guide matching, but these don’t work like exact-match search keywords. How ChatGPT ad placements work.
Ads can reach eligible users on the Free and Go plans. Plus, Pro, Business, Enterprise and Edu users don’t see ads. See OpenAI’s current plan eligibility.
Process
How we work
01
Understand the business
We begin with your offer, your customers and what makes an enquiry worth following up. Zapeus also reviews your website and checks whether the business is eligible to advertise on the platform.
02
Prepare the campaign
Zapeus sets up the campaign, develops the copy, prepares the visuals and checks the tracking. We also review the path from the ad to the enquiry so the message stays consistent.
03
Launch and manage
Once the ads are approved, we launch and monitor delivery against the agreed budget. Campaign adjustments follow the available data and what it tells us about how people respond.
04
Review and refresh
Each month, we review performance with you and refresh the visuals. Your feedback on lead quality helps Zapeus make decisions that reflect what’s happening in the business.
Ready to try ChatGPT ads for your business?
Book a Free Discovery CallPricing
ChatGPT Ads Management Package
RM1,500 / Monthly
Campaign management, with in-house creative available as an add-on.
- Ads Manager and campaign setup
- Campaign strategy and ongoing optimisation
- Ad headlines and descriptions
- Landing page review
- Standard conversion tracking setup
- Monthly performance report and review
Optional add-on: 5 ad visuals per month, RM500 / Monthly
For one brand with a monthly advertising budget of up to RM5,000. The optional visuals are static images. If you’d rather supply your own visuals, we’ll work with those instead.
The management fee excludes ad spend, SST, landing page development, enquiry follow-up and advanced conversion tracking that requires external developers.
Readiness
Is ChatGPT advertising right for your business?
When customers ask questions before buying
ChatGPT advertising is worth considering when customers need help understanding their options. They may be comparing services, working through a problem or deciding which type of product suits them before choosing a business.
Zapeus looks at those buying decisions when planning the campaign, so the offer speaks to a relevant need.
When Google Search may come first
If customers already search for your product or service by name and are ready to enquire, Google Search may be the more direct place to start. We’ll consider that existing demand before recommending another channel.
When category restrictions apply
OpenAI currently prohibits categories including dating, gambling and political advertising. Financial and health services outside the US are generally prohibited, while legal services outside the US are currently prohibited. Zapeus checks the current rules for your specific offer before planning a launch. Read OpenAI’s advertising policies.
Checked against OpenAI’s ad policies in October 2026.
When it makes sense to wait
If the offer is still unclear, the website makes it difficult to enquire or your team can’t follow up leads consistently, address those issues first. You’ll learn more from a campaign when the business is ready to handle the interest it generates.
Compared with Google Ads
How are ChatGPT ads different from Google Ads?
What the customer is doing
On Google Search, someone types a query to find information, a product or a provider. In ChatGPT, they may explain their situation and ask follow-up questions as they decide what they need.
For Zapeus, that means considering how much the customer already understands and what the ad needs to explain.
How the ad is matched
Google Search campaigns commonly use keywords and other targeting signals to reach relevant searches. ChatGPT considers conversational context alongside other relevance signals, with advertiser context hints helping guide matching.
We adapt the campaign to how each platform works. Explore Zapeus’s Google Ads management service.
What the reporting tells you
ChatGPT provides aggregate campaign reporting. Advertisers don’t receive a person’s private conversations or ChatGPT account details. See OpenAI’s explanation of advertiser access and privacy.
When someone clicks through and submits an enquiry on your website, your own enquiry records can help you assess lead quality. Zapeus reviews those outcomes alongside campaign reporting.
Ads and answers
Is a ChatGPT ad the same as being recommended by ChatGPT?
No. A ChatGPT ad is a paid, labelled placement separate from the answer. OpenAI says advertising doesn’t influence ChatGPT’s responses.
A mention within the answer is separate from the ad placement. Buying ads doesn’t buy that mention or an endorsement. Read OpenAI’s explanation of answer independence.
Before launch
What do you need before launching ChatGPT ads with an agency?
01. A relevant landing page
The page should explain the offer featured in your ad and help the visitor decide whether it meets their needs. Make the next step easy to find, whether that’s submitting a form, calling or starting a WhatsApp conversation.
02. An account your business owns
Your Ads Manager account should be set up under your business. Zapeus manages campaigns through the access you grant, while your business retains control.
03. Billing on your own card
Platform advertising charges should be paid directly through your business’s billing method. This keeps your ad spend separate from the agency’s management fee.
04. Tracking that’s been tested
Check the full journey from the ad click to the action you want to measure. For forms, confirm that successful submissions are recorded. For phone and WhatsApp buttons, be clear about whether tracking records a click or a completed enquiry.
We’ll explain what the setup can measure before using those numbers to assess performance.
05. An agreed definition of a qualified enquiry
Write down what makes a lead relevant to your business. That could include the service needed, location or suitability for your offer.
Zapeus uses this definition when reviewing your feedback, so campaign decisions aren’t based on enquiry volume alone.
Cost
How much does ChatGPT ads management cost in Malaysia?
Zapeus charges RM1,500 a month for ChatGPT ads management. If you’d like our in-house team to produce the creative too, five static ad visuals can be added for RM500 a month. The package covers one brand with a monthly advertising budget of up to RM5,000.
Ad spend is paid directly to OpenAI, separately from the management fee. With the creative add-on, we handle the campaign and creative together, so you have one team responsible for the message and how it performs.
The fee excludes ad spend, SST, landing page development, enquiry follow-up and advanced conversion tracking that requires external developers.
For a broader view of agency pricing, read our guide to digital marketing agency costs in Malaysia.
Results
What results should you expect, and when?
Start with a clear business outcome
For a lead generation campaign, the aim is to bring in enquiries from people who could become customers. Before launching, Zapeus agrees with you on what that means and how we’ll assess it.
Treat early performance as something to learn from
OpenAI announced the Malaysian rollout on 23 September 2026. As a newly available channel locally, it’s too early to treat short-term Malaysian results as established long-term benchmarks. Read the rollout announcement.
We won’t promise a fixed number of leads or a date when the campaign will become profitable. Your offer, website and sales follow-up all affect the outcome.
Look at what happens after the click
Aggregate platform reports help show how the campaign is performing. Your enquiry and sales records help show whether that activity is useful to the business.
Zapeus brings those views together in the monthly review, using the available evidence to decide whether to refine the campaign, continue testing or reconsider its role.
Questions to ask
What should you ask a ChatGPT ads agency before you sign?
Will my business own the Ads Manager account?
Confirm that the account sits under your business and that you’ll retain access if the agency relationship ends.
How will you identify enquiries from ChatGPT ads?
Ask what tracking will be installed, how paid traffic will be distinguished from other sources and which actions will count as enquiries.
How often will you refresh the copy and visuals?
Get a clear creative scope, including who produces the assets and how performance informs changes. Zapeus offers five static visuals a month as an optional add-on.
How will you use our feedback on lead quality?
Ask how the agency will handle a campaign that generates enquiries but few suitable prospects. The review should make room for what your sales team is seeing.
For questions that apply across services, see our guide to choosing a digital marketing agency in Malaysia.
FAQ
Frequently asked questions
Are ChatGPT ads available in Malaysia?
Yes. OpenAI announced the Malaysian rollout on 23 September 2026, with self-service Ads Manager access available to eligible businesses. Zapeus checks account and business eligibility before launch. See OpenAI’s announcement.
How do I start advertising on ChatGPT in Malaysia?
To get started, you’ll need an OpenAI Ads Manager account in your business’s name and a landing page for your offer. Campaign setup includes writing the headline and description, adding an image and providing context to help OpenAI match your ad to relevant conversations. You can choose to pay per click or per thousand views. Zapeus handles the setup and ongoing campaign management for you.
Who can see ChatGPT ads?
Ads may appear for eligible Free and Go users. Plus, Pro, Business, Enterprise and Edu plans remain ad-free. OpenAI also doesn’t show ads to users it believes are under 18. Check current eligibility.
Will advertising make ChatGPT recommend my business?
No. Ads are separate paid placements and don’t influence the answer. Advertising doesn’t guarantee that your business will be mentioned in ChatGPT’s response. How OpenAI separates ads from answers.
What does Zapeus’s RM1,500 package include?
The monthly package includes campaign setup and management, ad copy, landing page review, standard conversion tracking setup and monthly reporting. Five static visuals a month can be added for RM500. It covers one brand with a monthly ad budget of up to RM5,000, paid separately.
Does the package include video production?
No. The optional creative add-on covers five static ad visuals per month, produced by Zapeus’s in-house team.
Who owns the advertising account?
Your business owns the account and pays advertising charges directly through its own billing method. Zapeus receives access to manage the campaigns.
Will Zapeus build the landing page or follow up enquiries?
The package includes a review of your landing page. Landing page development and enquiry follow-up aren’t included. Your team handles incoming enquiries and shares feedback so we can review lead quality together.
Ready to scale?
Let's make digital marketing profitable for your business.
Book a free discovery call directly with our Head of Growth. We'll listen to where you are, share strategies relevant to your industry, and show you how to turn ad spend into real business growth, with no hard sell.
What to expect
- Strategies relevant to your specific industry
- Actionable insights you can implement immediately
- Real-life case studies and benchmarks
- No hard sell, just real value
We'll be in touch within 1 working day, Malaysia time