Google Search Ads
Show up the moment your customer searches for what you sell. Optimised on the conversion event that matters: purchase, lead form, booking, call.
Zapeus · Google Ads Agency · Malaysia
Show up where
the buying decision
happens.
Zapeus is a Google Ads agency based in Subang Jaya, serving businesses across Malaysia. We build Search, Display, YouTube, Performance Max, and Shopping campaigns around qualified leads, online sales, and brand visibility. We run the campaigns, the keyword strategy, and the optimisation.
What we run on Google
We always start with one question: What's the business goal?
Google is a network of intent-driven surfaces, not a single ad type. We pick campaign objectives based on what is impactful to your business. Some clients want qualified leads. Some want online sales. Some want to be visible at the moment buyers are deciding. The campaign type follows the business goal, not the other way around.
Display Ads
Visual ads across millions of websites, apps, and Gmail. For staying in front of your audience between searches, and warming up new ones.
YouTube Ads
Video ads at the moment of intent or interest. From skippable in-stream to non-skippable bumpers, paired to where your customer is in the journey.
Performance Max
One campaign that runs across Search, Display, YouTube, Discover, Gmail, and Maps. Google's AI distributes spend to the best-performing surface based on your conversion goal.
Shopping Ads
Product feed-driven ads in Google Search results and the Shopping tab. For e-commerce businesses with a product catalogue worth showing off.
What we deliver
Here's what we do for you. We don't just "run ads."
We build Google Ads campaigns that are accountable to real business goals: qualified leads, online sales, and brand visibility. Every engagement covers the operating substance of Google Search, Display, YouTube, Performance Max, and Shopping ads management.
Strategy and account audit
An in-depth look at the internal and external aspects of your business: your brand, your audience, your competitors, plus your previous marketing efforts and ad account.
Keyword strategy and proposal
Researched, prioritised keyword lists with intent mapping. Plus continuous negative keyword monitoring so you stop paying for traffic that will not convert.
Ad copywriting and assets
Search ad headlines and descriptions written for click-through. Sitelinks, callouts, structured snippets, and other ad extensions configured for higher Quality Score.
Campaign setup and structure
Account, conversion tracking, audiences, naming conventions, campaign objectives. All set up with the Zapeus method that's made impact across 50+ client industries.
Optimisation and testing
Frequent hands-on optimisation. Bid adjustments, ad rotation, audience segmentation, negative keyword pruning. The work that compounds month after month.
Reporting and strategy calls
Monthly performance reports in plain language: clear insights and an action plan you can act on right away.
Our process
A process built for speed and substance.
Every Google Ads engagement with Zapeus follows the same structured process from day one. Quick to launch, transparent throughout, and built to compound month over month, every month.
01
Strategy and audit
We learn your business, your audience, your competitors, and your past marketing. Then we build the strategy and the budget plan.
02
Keywords and setup
Account, conversion tracking, audiences, keyword lists, and ad copy built and prepped for launch.
03
Campaign launch
Campaigns go live. The first cycle of learnings begins.
04
Performance and reporting
Monthly performance reports in plain language. Business impact, ROAS, lead quality, what worked and what didn't.
05
Iterate and optimise
Data-driven decisions on strategy, creative, and campaigns. The fine-tuning that compounds month over month.
Google case studies
Google Ads that delivered real business outcomes.
How we used Google Ads to deliver actual business results across 3 different industries and campaign objectives.
Industrial equipment · Google Ads
42.6×
- Google Ads management and optimisation
- Keywords analysis and proposal
- Negative keywords monitoring
- Search ads copywriting
Nursing products distributor · Google Ads
6.07×
- Google Ads management and optimisation
- Keywords analysis and proposal
- Negative keywords monitoring
- Search ads copywriting
- Chatbot management
Printing factory · Google Ads
6.1×
- Google Ads management and optimisation
- Keywords analysis and proposal
- Negative keywords monitoring
- Search ads copywriting
Want results like these for your business?
Book a Free Discovery Call
Pricing
Simple, transparent pricing for all your business needs.
One Google Ads package. Built around what consistently moves business outcomes for our clients.
Google Ads Management Package
From RM1,500 /Monthly
- Free ads account setup
- Keyword analysis and proposal
- Search ads copywriting
- Asset setup (sitelinks, callouts, extensions)
- Campaign setup, optimisation, and negative keyword monitoring
- Monthly performance report
*Service fee quoted is for monthly ads budget of 5,000 dollars in local currency.
*Package does not include advertisement budget, SST, landing page development, enquiry and leads follow up, and any advanced conversion tracking setup that requires external developers.
Readiness
Is your business ready for Google Ads?
Google Search campaigns can be a useful starting point when people are already looking for what you sell. The opportunity is to reach them with a relevant offer and give them a clear reason to enquire or buy.
Zapeus checks that demand during keyword research. A smaller search audience doesn't necessarily rule Google Ads out, but it does influence the campaign scope and how much budget can be used effectively.
If your product needs more introduction or demonstration, Meta Ads may also be worth considering. The right starting point depends on how your customers discover and evaluate your offer.
Before engaging Zapeus for Google Ads, it helps to have three things ready.
A website that supports the campaign
For the campaigns Zapeus manages, you'll need a usable website or landing page before launch. A simple page can be enough if it explains the offer, works well on mobile and makes the next step clear.
Landing page development is not included in Zapeus's Google Ads package. If your website isn't ready to receive traffic, we'll discuss what needs attention before launching the ads.
A budget for advertising and management
Zapeus recommends starting with at least RM1,500 a month in Google Ads spend, separate from management fees. Our best-fit Google Ads clients generally invest RM3,000 or more a month in advertising.
The appropriate budget depends on your keywords, competition and customer value. These figures are starting points for planning, rather than guarantees of enough enquiries or sales.
We recommend planning around an initial three-month period to allow for launch, testing and review. This is a planning recommendation only. Zapeus works month to month.
Someone to handle enquiries
If your campaign is intended to generate leads, decide who will respond and how enquiries will be followed up.
We'll also need feedback on which enquiries were relevant and what happened afterwards. That helps Zapeus assess the campaign against the opportunities it brings your business.
If your website or follow-up process needs work first, addressing those issues can put the advertising on a better footing. Our guide to choosing a digital marketing agency in Malaysia covers other points to consider before engaging a team.
Your options
Agency, freelancer or in-house for Google Ads?
Each option can work. The choice depends on the support you already have, the complexity of the campaigns and who can give the account consistent attention.
A freelancer
A freelancer can suit a focused project, such as an account audit or a single Search campaign. You'll often deal directly with the person doing the work.
Confirm what the scope includes, particularly conversion tracking, ad copy and ongoing optimisation. It's also worth asking how the account will be covered during absences.
An in-house marketer
An in-house marketer can develop a detailed understanding of your products, customers and sales process.
They'll need time for campaign management and access to any technical or creative support the work requires. If the same person also handles social media, content and other marketing tasks, consider how Google Ads will fit into that workload.
Our comparison of in-house marketing and hiring an agency explores the costs and responsibilities.
An agency
An agency can provide campaign management, tracking support and experience across different accounts without requiring you to build an internal team.
Zapeus manages Google Ads across Search, Display, YouTube, Shopping and Performance Max. The team considers the campaign goal, available data and customer journey when recommending the approach.
Zapeus is a Google Partner.
When comparing agencies, look beyond credentials to the people managing your account, the work included and the relevance of their experience to your business.
Before launch
What do you need before launching Google Ads with an agency?
Zapeus typically plans around two weeks from kick-off to launch. During that time, we research keywords, plan the campaigns, write the ads and prepare the account.
The timing depends on access, tracking requirements and approvals. Here's what we'll work through with you.
1. A suitable website or landing page
We'll review where the ads will send people, including how the page works on mobile, how clearly it explains the offer and how customers can contact you or buy.
The page should be ready before advertising begins. Any development work needed sits outside the standard Google Ads management package.
2. Access to your Google Ads account
Your business retains control of its Google Ads account, with Zapeus linked as a manager.
If you don't have an account yet, we'll help you establish it with the appropriate business access from the start.
3. Billing and an agreed advertising budget
Your business pays Google directly for advertising, with billing set up on your account.
We'll agree on the starting budget before launch. Allow for applicable platform taxes as well as the management fee when calculating the total.
4. Conversion tracking
We'll agree on which actions to measure, such as form submissions, calls or clicks to WhatsApp, and confirm the tracking available for each.
Zapeus tests the configured tracking before launch. We'll also explain any limitations, including where a recorded action indicates interest but doesn't confirm that an enquiry or sale took place.
Advanced implementation requiring an external developer is scoped separately.
5. A definition of a suitable enquiry
Tell us what makes a prospect relevant to your business. This could include location, budget, order size or the type of service requested.
Those details help shape the keywords and messaging, and give us a shared basis for reviewing lead quality.
We'll also agree on who can approve the campaign materials and provide feedback after launch. Our guide to the first 90 days with a marketing agency explains how the early work develops.
Cost
How much does Google Ads management cost in Malaysia?
Zapeus's Google Ads management starts from RM1,500 a month, with advertising spend paid directly to Google separately.
The management fee covers:
- Account setup.
- Keyword research and campaign planning.
- Search ad copywriting, including relevant assets such as sitelinks and callouts.
- Campaign setup and ongoing optimisation.
- Search-term reviews and negative keyword monitoring.
- A monthly performance report in plain language.
With Zapeus's recommended starting ad spend of RM1,500 a month, the combined management and advertising budget starts at RM3,000 a month before applicable taxes.
The starting fee covers one brand with a monthly ad budget of up to RM5,000. Larger budgets, additional brands or extra markets are scoped separately.
The fee excludes advertising spend, applicable taxes, landing page development, following up on enquiries and advanced tracking work requiring an external developer. Your proposal will confirm the scope before work begins.
Zapeus works month to month, with no lock-in contract. For a broader explanation of fees and advertising budgets, see our guide to digital marketing agency costs in Malaysia.
Results
What results should you expect from Google Ads, and when?
Traffic and enquiries may begin arriving soon after launch. Understanding whether the campaign is consistently bringing suitable customers takes longer.
Zapeus uses the first one to three months to review search terms, test messaging and refine the campaigns. The pace of learning depends on the budget, volume of results and time customers take to decide.
For a business selling through quotations, an enquiry received this week may take several weeks to become an order. That buying cycle needs to be considered when assessing performance.
What Zapeus's published campaigns have produced
The case studies above show results from three different businesses:
-
42.6x
Reported return on ad spend (ROAS)
Industrial equipment
Approximately RM28,000 in ad spend, 448 qualified leads and RM1.2 million in order value, with a reported 42.6x ROAS. The order value was drawn from sales records shared by the client.
-
6.07x
Reported return on ad spend (ROAS)
Nursing products
Approximately RM15,000 in ad spend, RM91,000 in revenue and 145 purchases.
-
6.1x
Reported return on ad spend (ROAS)
Commercial printing
Approximately RM21,000 in ad spend, RM126,000 in revenue and 516 qualified leads.
These are individual campaign results, rather than forecasts for your account. You can read more on Zapeus's case studies page.
Connecting enquiries with sales
For many businesses, the sale happens after a call, consultation or quotation. Campaign reporting becomes more useful when those outcomes can be connected with the original enquiry.
Where the tracking setup and sales records support it, Zapeus can feed completed-sale information back into Google Ads. Where that isn't practical, regular feedback from your team still helps us understand which enquiries are worth pursuing.
We'll discuss what is feasible for your business and how the results will be assessed.
Questions to ask
What should you ask a Google Ads agency before you sign?
These three questions will help you understand how an agency manages the account and evaluates its work. Ask them of Zapeus too.
Who controls the account, and what happens if we leave?
Confirm that your business retains the necessary account access and that the handover arrangements are clear.
Ask about the campaigns, reporting history and relevant tracking setup, including anything that depends on tools controlled by the agency.
With Zapeus, your business retains its Google Ads account and grants us access to manage it.
How do you review the searches attracting clicks?
Ask how the agency uses the available search-term data to assess relevance, identify unsuitable searches and refine the campaign.
A useful explanation should connect those reviews with the keywords, ad copy and enquiries your business receives. The agency should be able to show what it has learned and why it recommends a change.
How will you assess lead quality and completed sales?
Clicks and form submissions provide useful information, but they don't establish whether someone became a customer.
Ask how the agency will use sales feedback and whether offline conversion tracking is suitable for your setup. Agree on what your team needs to provide and what the report can reasonably show.
For broader questions about contracts, reporting and working together, see our guide to choosing a digital marketing agency.
Frequently asked questions
The questions we get most about Google Ads.
Quick, honest answers to the things prospective clients ask before booking a call. If yours isn't here, send us a message and we'll answer it on the call.
How soon can I expect results from Google Ads?
Some businesses see traffic increases in the first 1 to 2 weeks. The first 1 to 3 months are spent optimising keywords, ad copy, and bidding strategy to find what works best for your business. Real compounding results come after that.
What's the minimum ad budget I need on Google Ads?
We recommend a minimum of RM1,500 monthly ad spend on Google to gather enough data, run proper testing, and optimise toward results. Budgets vary based on industry, competition, and your business goals.
Do Google Ads work for B2B businesses in Malaysia?
Yes. Some of our strongest Google Ads results have come from B2B clients, including industrial equipment suppliers, manufacturing, and professional services. High-intent search traffic is especially powerful for B2B because buyers are actively researching solutions before they ever fill in a contact form.
Can you manage or audit my existing Google Ads campaigns?
Yes. We can audit your current account, identify what is leaking budget, and either restructure it or rebuild from scratch. The audit happens in the first week and is included in the engagement.
Will I own my ad account and have access to reports?
Yes. You own your Google Ads account and have full access to it at all times. Every engagement includes monthly performance reports in plain language, plus a strategy call to plan the next cycle.
How is Zapeus different from other Google Ads agencies?
We focus on business outcomes, not just clicks or impressions. Every campaign is tied to a measurable result: qualified leads, online sales, or brand visibility at the moment of buying intent. Strategy, execution, and reporting are handled by a team that understands how marketing impacts the bottom line.
Do I need a website before engaging Zapeus for Google Ads?
Yes. For the campaigns Zapeus manages, you'll need a usable website or landing page before launch. A simple page can be enough if it clearly explains your offer, works well on mobile and makes it easy to enquire or buy.
Landing page development is not included in the Google Ads package. If your website needs work first, we'll discuss what should be ready before advertising begins.
What happens to my Google Ads account if I stop working with Zapeus?
Your Google Ads account stays with your business. Zapeus is linked as a manager, so our access can be removed when the engagement ends. Your campaigns and account history remain in your account.
Zapeus works month to month, with no lock-in contract.
Is Zapeus a Google Partner?
Yes. Zapeus is a Google Partner and manages Google Ads campaigns for businesses across Malaysia, including Search, Display, YouTube, Shopping and Performance Max.
Ready to scale?
Let's make digital marketing profitable for your business.
Book a free discovery call directly with our Head of Growth. We'll listen to where you are, share strategies relevant to your industry, and show you how to turn ad spend into real business growth, with no hard sell.
What to expect
- Strategies relevant to your specific industry
- Actionable insights you can implement immediately
- Real-life case studies and benchmarks
- No hard sell, just real value
We'll be in touch within 1 working day, Malaysia time