Conversion campaigns
Sales on your website. Optimised on the conversion event that actually matters to the business: purchase, sign-up, qualified lead form, booking.
Zapeus · Meta Ads Agency · Malaysia
Facebook and Instagram ads that
move the business,
not just the metrics.
Zapeus is a Facebook and Instagram ads agency based in Subang Jaya, serving businesses across Malaysia. We build campaigns around business outcomes: sales, qualified leads, brand engagement, and reach. We run the campaigns, the creative, and the testing. You see the spend, the return, and the next move, every month.
BLENDED ROAS
+312%
▲ vs 7d
% RELEVANT LEADS
74%
▲ +9 pts
META CAMPAIGNS LIVE
126
Facebook
Feed · Reels
25
Conversion campaigns
RUNNING NOW
RM 28
COST PER LEAD
Instagram
Reels · Stories
16
Catalog sales campaigns
RUNNING NOW
RM 19.61
AVG CPL
RIGHT NOW
Facebook
25 live
Conversion campaigns
RM 28 COST PER LEAD
Instagram
16 live
Catalog sales campaigns
RM 19.61 AVG CPL
What Zapeus runs on Meta
Zapeus always starts with one question: What's the business goal?
Meta is a system, not a single ad type. We pick campaign objectives based on what is impactful to your business. Some clients want sales. Some want leads. Some want to build brand authority and engagement that serves a longer term purpose. The campaign type follows the business goal, not the other way around.
Lead generation campaigns
Qualified leads delivered straight to your sales team, or an instant form. Built for businesses where the sale can be closed off-platform.
Catalog sales (Advantage+ Shopping / CPAS)
Product feed-driven ads. Right product, right buyer, right moment. For e-commerce and Shopee sellers running on Meta + Shopee CPAS.
Engagement campaigns
Comments, saves, shares, video views, message replies. For businesses building an audience, warming up a community, or feeding the retargeting pool.
Reach & brand campaigns
Get the brand in front of the right people, at the right frequency, in the right markets. For launches, awareness pushes, and brand-led work where the goal is share of attention, not next-click conversion.
What Zapeus delivers
Here's what we do for you. We don't just "run ads."
Zapeus builds Facebook and Instagram ad campaigns that are accountable to real business goals: leads, sales, and brand growth. Every engagement covers the operating substance of Facebook and Instagram ads management. Creative production is bundled in or kept separate based on your needs.
Strategy and account audit
An in-depth look at the internal and external aspects of your business: your brand, your audience, your competitors, plus your previous marketing efforts and ad account.
Campaign setup and structure
Account, pixel, audiences, naming conventions, campaign objectives. All set up with the Zapeus method that's made impact across 50+ client industries.
Ad creative and copywriting
Ad visuals and ad copy built for performance. Hooks, formats, lengths, and angles tested against each other.
Targeting and audience work
Identifying and reaching the right audiences for maximum results. We also help build advanced targeting audiences: lookalikes, retargeting pools, and broad-with-signal audiences.
Optimisation and testing
Weekly hands-on optimisation. Budget shifts, creative refreshes, audience rotation, bid adjustments. The work that compounds month after month.
Reporting and strategy calls
Monthly performance reports in plain language: clear insights and an action plan you can act on right away.
Our process
The Zapeus process, built for speed and substance.
Every Meta engagement with Zapeus follows the same structured process from day one. Quick to launch, transparent throughout, and built to compound month over month, every month.
01
Strategy and audit
Zapeus learns your business, your audience, your competitors, and your past marketing. Then we build the strategy and the budget plan.
02
Creative and setup
Account, pixel, audiences, and ad collaterals built and prepped for launch.
03
Campaign launch
Campaigns go live. The first cycle of learnings begins.
04
Performance and reporting
Monthly performance reports in plain language. Business impact, ROAS, lead quality, what worked and what didn't.
05
Iterate and optimise
Data-driven decisions on strategy, creative, and campaigns. The fine-tuning that compounds month over month.
Meta case studies
Facebook & Instagram ads that delivered real business outcomes.
How Zapeus used Facebook and Instagram ads to deliver actual business results across 3 different industries and campaign objectives.
Furniture · Meta Ads + Shopee
25.38×
return on ad spend
Spent RM26K
Returned RM655K
- Strategy formulation
- Ad visuals and copywriting
- Meta + Shopee CPAS optimisation
2,193 purchases in three months.
F&B e-commerce · Meta Ads
4.59×
return on ad spend
Spent RM82K
Returned RM375K
- Strategy formulation
- Ad visuals and copywriting
- Community management
- Meta + Shopee CPAS optimisation
2,335 purchases driven.
Women's health supplement · Meta Ads
7.01×
return on ad spend
Spent RM31K
Returned RM218K
- Strategy formulation
- Ad visuals and copywriting
- Meta + Shopee CPAS optimisation
- Content strategy
5,176 messages generated.
Want results like these for your business?
Book a Free Discovery Call
Pricing
Simple, transparent pricing for all your business needs.
Whether you need creative support or Facebook and Instagram ads management only, we've got a package to fit your business needs.
Meta Ads Management
Booster Package
Ads management only
From RM2,888 /Monthly
- Current Meta asset audit & consultation
- 1 session of Meta strategy consultation (if applicable)
- FOC ads account setup fee
- 10 ads visual creation monthly
- 10 ads copywriting monthly
- 2× weekly campaign optimisation
- Basic & advanced Meta campaign setup & testing
- Monthly performance report
Meta Ads Management
Business Package
Ads management + creative support
From RM3,799 /Monthly
- Current Meta asset audit & consultation
- 1 session of Meta strategy consultation (if applicable)
- FOC ads account setup fee
- 10 ads visual creation monthly
- 10 ads copywriting monthly
- 2× weekly campaign optimisation
- Basic & advanced Meta campaign setup & testing
- Monthly performance report
*Service fee quoted is for monthly ads budget of 5,000 dollars in local currency and for 1 Brand's Facebook and Instagram page only
*All packages does not include advertisement budget, SST, Organic Facebook posting, enquiry and leads follow up, comments and messaging reply, and any advanced pixel setup that requires external developers
Readiness
Is your business ready for Meta Ads management?
Zapeus is usually a good fit when your business has an offer customers already buy, a budget for ongoing advertising, and a need for more support than you currently have.
You may already be selling through referrals, walk-ins, Shopee or another advertising channel. The next step is finding out how Facebook and Instagram can help you reach more suitable customers.
If you're still working out who will buy your product or why they would choose it, that deserves attention first. Advertising can help test an offer, but it needs a different plan and set of expectations from a campaign intended to grow established sales.
You have room in the budget to test and improve
Zapeus recommends a minimum monthly Meta ad spend of RM3,000, separate from management fees and production costs. Our best-fit clients generally invest RM5,000 or more a month.
The right amount depends on your offer, market and the cost of generating a useful result. A larger budget gives us more room to test, but the campaign still needs a clear focus.
We recommend planning for an initial three-month period so there is time to launch, learn and make informed changes. This is a planning recommendation only. Zapeus works month to month.
You need more support with the campaigns
Perhaps you've been running ads yourself and are unsure what to change next. Or the campaigns are taking time away from other parts of the business.
You don't need to have tried every option before speaking to Zapeus. The useful question is whether you now need coordinated support with strategy, creative, tracking and campaign management.
It also helps to be ready for the enquiries or orders you want the advertising to bring. For a lead generation campaign, someone needs to follow up and tell us which enquiries are relevant.
If there's a more pressing issue with your offer, website or sales process, we'll discuss it before recommending a campaign. Our guide to choosing a digital marketing agency in Malaysia covers what to consider before engaging a team.
Your options
Freelancer, in-house marketer or agency?
The right choice depends on the support your business already has and the work you need someone else to handle.
For Meta Ads, that usually includes campaign strategy, creative, tracking, ongoing management and feedback on results. Compare your options by looking at who will take responsibility for each part.
A freelancer
A freelancer can be a practical choice for a focused project, a single channel or an account audit. You'll often work directly with the person managing the campaigns.
The scope varies. Some freelancers provide creative and strategy; others focus on campaign management and work with materials you supply.
Before engaging one, agree on the deliverables, who produces the ads and how the account will be covered during absences.
An in-house marketer
An in-house marketer works closely with your business and can build a detailed understanding of your products, customers and sales process.
You'll also need to consider the support around that person. Campaign management, design, copywriting, filming and editing may require different skills or additional resources.
The decision depends on how much ongoing work you have and whether the business can support the full role. Our comparison of in-house marketing and hiring an agency explores the costs and practical considerations.
An agency
An agency can suit a business that needs several capabilities working together without building a full internal team.
Zapeus brings campaign strategy, management and in-house creative production together. The people developing the copy and visuals work with the team reviewing performance, so campaign findings can inform what gets made next.
If you already have a designer or content team, Zapeus can focus on managing the campaigns and providing direction on the creative needed.
Whichever option you choose, make sure you know who produces the ads, who reviews performance and how decisions will be made when something needs to change.
Before launch
What do you need before launching Meta Ads with an agency?
Zapeus typically plans around three weeks from kick-off to launch. The timing depends on account access, tracking requirements, creative preparation and approvals.
Here's what we'll work through together.
1. Account access and ownership
We'll need access to the relevant Meta business assets, including your Facebook Page, Instagram account and ad account, with a payment method ready for advertising.
Zapeus is added as a partner, and your business retains ownership. If you don't have the necessary setup, we'll help you establish it.
We'll also review existing permissions with you so access reflects who is currently authorised to work on the account.
2. Tracking requirements
We'll establish which actions need to be measured and review the tracking needed for your campaign. Depending on the setup, this may include the Meta Pixel, Conversions API or a product catalogue.
Zapeus will confirm the setup work included in your engagement and any website access required. Advanced work that needs an external developer is scoped separately.
3. A clear definition of a useful result
Tell us what a good enquiry looks like, which products or services you want to promote and what you know about customer value and margins.
For lead generation, this might include location, budget, order size or the service requested. These details help us set meaningful targets and assess the quality of the enquiries.
4. A working destination for customers
The next step could be your website, an eligible marketplace store, a WhatsApp conversation or a lead form.
We'll review that journey with you, including how it works on mobile and whether customers can easily understand the offer and take action.
5. Materials for the creative
Product photos, previous videos, customer reviews, brand guidelines and information about your offer give us a useful starting point.
What you need to supply depends on whether Zapeus is producing the creative or managing campaigns using your existing materials.
6. An approval contact
Nominate someone who can review the strategy, copy and visuals, and agree on a feedback timeline.
Keeping feedback clear and consolidated helps the work move smoothly towards launch.
For more detail, see what to expect in your first 90 days with a marketing agency.
Cost
How much does Meta Ads management cost in Malaysia?
Zapeus's Facebook and Instagram ads management starts from RM2,888 a month, with advertising spend paid directly to Meta separately.
Zapeus has packages that cover campaign management using creative you supply. This includes strategy, account and campaign setup, audience work, optimisation twice a week and a monthly performance report in plain language.
If you need Zapeus to produce the ad visuals and copy, Zapeus can add on monthly creative production from our in-house team. We'll confirm the scope and quote once we understand how much creative your account needs.
Short-form video and product photography can also be scoped according to the project.
Advertising budget
Zapeus recommends a minimum Meta ad spend of RM3,000 a month, with our best-fit clients generally investing RM5,000 or more.
The starting management fee applies to one brand's Facebook and Instagram advertising, with a monthly ad budget of up to RM5,000 for a Malaysian account. Larger budgets, additional brands or extra markets are scoped separately.
The management fee excludes advertising spend paid to Meta and applicable taxes. It typically excludes organic social media posting, replying to comments and messages, following up on enquiries and advanced tracking work that needs an external developer, unless we agree to include them. Your proposal will set out the agreed services, creative deliverables and any additional charges before work begins.
Zapeus works month to month, with no lock-in contract.
Results
What results can you expect, and when?
Zapeus generally looks for early indications of performance within the first two to four weeks after launch. Depending on the campaign and volume of results, this may include the cost per enquiry or purchase and which messages or creative approaches are getting a response.
The first one to three months are used to test and refine the campaigns. We review the available data, make changes and assess whether those changes improve the results.
Progress won't necessarily follow a straight line. The useful question is whether there is enough evidence to understand what's happening and make a sensible next decision.
Your report should explain what the campaign produced, what we learned and what we recommend doing next.
Results depend on the business
Zapeus's published Meta case studies include approximately:
- RM655,000 in sales from RM26,000 in ad spend for a furniture retailer using Meta and Shopee.
- RM375,000 in sales from RM82,000 in ad spend for an F&B e-commerce brand.
- RM218,000 in sales from RM31,000 in ad spend for a women's health supplement brand.
These are individual campaigns with different offers, margins and buying cycles. They show what Zapeus has done for other clients, and your account will have its own numbers. You can explore them on our case studies page.
For your business, we'll discuss expectations based on the offer, budget, available data and sales process. If someone promises a precise lead count or ROAS before understanding those details, ask what assumptions support that promise.
Questions to ask
Five questions to ask a Meta Ads agency
These questions will help you understand what you're buying and how the working relationship will function. Ask them of Zapeus too.
1. Who produces the creative, and what does the fee cover?
Find out whether you'll supply finished ads, provide raw materials or have the agency handle production.
Agree on the number of deliverables, the revision process and how new creative will be planned. If production is separate, include that cost when comparing proposals.
2. Which accounts and assets will my business own?
Confirm ownership and access for the ad account, Facebook Page, relevant tracking assets and other business resources.
Ask how handover works if the engagement ends, including which creative deliverables you receive and any usage rights attached to them.
3. How will you connect campaign reporting with our enquiries or sales?
Ask what tracking is needed and how the agency will compare platform results with your business records.
For lead generation, explain how enquiries are handled and how you can provide feedback on their quality. A useful answer should cover what can be measured and where there may be gaps.
4. What is the total cost?
Separate management fees, advertising spend, creative production and any landing page or tracking work.
Check the minimum commitment, notice terms and circumstances that could change the fee. This makes it easier to compare proposals with different service scopes.
5. Can you show work from a business with a similar sales process?
Relevant experience isn't limited to your industry. A business selling through WhatsApp has different needs from an online store or a company handling quotations over several weeks.
Ask for examples with a clear campaign period, spend and reported outcome, along with an explanation of the agency's role.
Our guide to choosing a digital marketing agency covers the broader questions about contracts, reporting and working together.
Frequently asked questions
The questions we get most about Facebook ads.
Quick, honest answers to the things prospective clients ask before booking a call. If yours isn't here, send us a message and we'll answer it on the call.
How can Facebook ads benefit my business?
Facebook and Instagram ads (Meta Ads) let us reach your exact audience based on their interests, psychographic behaviors, demographics, and life stage. Whether you want leads, sales, or brand engagement, Zapeus builds the campaign around that specific goal and measures against it from day one.
What's the minimum ad budget I need on Meta?
Zapeus recommends a minimum of RM3,000 monthly ad spend on Meta to gather enough data, run proper testing, and optimise toward results. We're happy to discuss exact budget based on your industry and goals.
Do Facebook ads work for B2B businesses in Malaysia?
Yes. Zapeus has run successful Facebook and Instagram campaigns for B2B clients in Malaysia including industrial equipment suppliers, training academies, and professional services. Meta works for B2B through lead generation forms, messaging campaigns, and retargeting decision-makers in specific industries.
How long before I see results?
Indicative performance shows up in the first 2 to 4 weeks. The first 1 to 3 months are spent optimising audiences, creative, and bidding strategy to find what works best for your business. Real compounding results come after that.
Will I own my ad account and have access to reports?
Yes. You own your Meta ad account and have full access to it at all times. Every engagement includes monthly performance reports in plain language, plus a strategy call to plan the next cycle.
Can I run Facebook ads without a website?
Yes. Lead generation forms and Messenger-based campaigns work without a website, capturing prospect interest directly within Meta. We've helped clients run Facebook ads successfully before they had a finished website.
What is the difference between boosting a post and running a Meta Ads campaign?
Boosting is a simpler way to advertise an existing post. A campaign built through Meta Ads Manager provides more options for organising, testing and measuring the advertising around a business goal.
Zapeus uses Ads Manager to develop campaigns around the agreed objective, with creative testing, tracking and ongoing optimisation.
Is there a lock-in contract with Zapeus?
No. Zapeus works month to month on Meta Ads management.
Your business retains ownership of its ad account. The proposal sets out cancellation arrangements, access and the creative deliverables included in your engagement.
Does Zapeus produce the ad creative, or do I need to supply it?
Either arrangement can work.
Zapeus offers campaign management using creative you supply, with direction on what to develop next based on campaign performance.
If you need ad visuals and copy, Zapeus can add monthly creative production from our in-house team. Short-form video and product photography can also be scoped according to your needs.
Can I run Facebook ads myself before engaging an agency?
Yes. Managing your own campaigns can help you understand the platform and learn how customers respond to your offer.
An agency becomes worth considering when you need more support with creative, tracking or testing, or when managing the account takes too much time from the rest of your business.
You don't need to reach a particular spending level before having a conversation. Zapeus can discuss whether our service fits your current needs and budget.
Ready to scale?
Let's make digital marketing profitable for your business.
Book a free discovery call directly with our Head of Growth. We'll listen to where you are, share strategies relevant to your industry, and show you how to turn ad spend into real business growth, with no hard sell.
What to expect
- Strategies relevant to your specific industry
- Actionable insights you can implement immediately
- Real-life case studies and benchmarks
- No hard sell, just real value
We'll be in touch within 1 working day, Malaysia time