The Zapeus Blog
Practical notes on marketing, data, and growing a business. Lessons from the work we do every day for businesses across Malaysia and beyond.
Business Using Data To Help Our Client Scale To 1 Million In Monthly Sales
Discover how our digital marketing agency transformed data into actionable insights for SME success. Dive into our case study on maximizing ROI for our client.
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Business How SMEs can use data to triple their ROI in less than 90 days
These data can be used to make informed decisions that will remarkably increase a company’s ROI over the long term
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Business Promotional tactics and strategies that worked best for me
If done correctly, promotions can bring your business and brand to another level and set you apart from your competitor
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Business Know Your Numbers
Never go into any new ventures or start any new marketing campaigns without thoroughly understanding your numbers.
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Business My strategy to get to 6 figure monthly sales
It’s every business owner’s dream, a milestone, an indicator of success, to achieve 6 figure sales – to be in the comma club
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Business Pointers to level up your online marketing
Getting a potential audience’s attention nowadays is a challenging feat, even more so during the current lockdown
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Business Letting Go Of An Employee
In a young company’s situation, typically the first few employees will play a key role in helping the company grow
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Business The Definitive Guide to Start Your Business in Malaysia (2020)
n this definitive guide to start your business in Malaysia, we break down all the necessary steps – from deciding on a business idea
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Business How much money will you need to start your small business?
One common question potential small business owners have is this – How much money will you need to start your small business?
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Business How to validate your small business idea before diving in
If you don’t validate your small business idea before diving in, you’re making a big mistake
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Business Why having a website is a must for small businesses
As times change and with everyone going online nowadays, having a website has become a must for small businesses
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Business Everything you need to know about Facebook Shops
Here’s everything you need to know about Facebook Shops, and what it means for small businesses
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Personal Growth 10 traits of most successful small business owners that I know
Starting a small business can be fun and exciting, but growing a small business into a successful one in the long term is a whole different ball game.
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Business 8 best marketing strategies for small business that actually work
A marketing strategy that works will amplify your efforts, help build up your brand name, and give you an edge over your competition.
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Business 10 Small business ideas you can start from home
There are many good reasons for you to choose to start your small business from the comfort of your home
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Miscellaneous Why and how I use my to-do list as my ultimate productivity tool
Here, I’m going to say it outright, out of all the productivity tools out there, my ultimate productivity tool is the to-do list. I wouldn’t have spent the time…
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Business Are businesses really pivoting? Here’s my unpopular opinion
The past few months had more or less the same trends happening everywhere around the world – an emergence or escalation of Covid-19 cases,
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Business My story of the tourism industry since Covid-19
By 1st of January, we already had a business runway that could last us up till Q4.
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Personal Growth Becoming a good leader is not a one sided endeavor
It’s everywhere, article after article, literature after literature and book after book of teaching oneself how to become a good leader
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Business The two most important things in successful marketing
Marketing is the only function that brings in business to an organisation. Without marketing, there won’t be an organisation
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Business Why businesses are willing to operate where rent is higher
There are many downsides to running your business at a place where the rent is sky high.
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Business Digital marketing doesn’t work (alone)
Digital marketing works best only when you integrate it into your overall marketing efforts.
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