Insights

The Zapeus Blog

Practical notes on marketing, data, and growing a business. Lessons from the work we do every day for businesses across Malaysia and beyond.

Why Do Your Facebook Ads Get Likes but No Sales? (And How to Fix It) Meta Ads

Why Do Your Facebook Ads Get Likes but No Sales? (And How to Fix It)

Facebook ads getting likes but no sales? Usually it is the campaign objective or a leak in the funnel, not only the ad. Here is where to look, from a Malaysian performance team.

7 min read Read
How To Get To 6-Figure Monthly Sales (And Stay There) Performance Marketing

How To Get To 6-Figure Monthly Sales (And Stay There)

Six-figure monthly sales is a unit-economics problem before it is a marketing one. How Malaysian businesses scale paid ads profitably, with real numbers.

8 min read Read
How to Choose a Digital Marketing Agency in Malaysia (and When Not to Hire One) Performance Marketing

How to Choose a Digital Marketing Agency in Malaysia (and When Not to Hire One)

A Malaysian business owner's honest guide to choosing a digital marketing agency: the questions to ask, the red flags to avoid, and when not to engage one at all.

9 min read Read
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