Conversion campaigns
Drive high-intent actions on your website. Optimised on the conversion event that actually matters to the business: purchase, sign-up, qualified lead form.
Zapeus · TikTok Ads Agency · Malaysia
TikTok content that
converts attention
into customers.
Native, scroll-stopping TikTok ads built around impactful business outcomes. Sales, qualified leads, and brand growth. We run the strategy, the creative, and the optimisation.
What we run on TikTok
We always start with one question: What's the business goal?
TikTok is a creative-led system, not a single ad type. We pick campaign objectives based on what is impactful to your business. Some clients want sales. Some want leads. Some want to build brand authority and engagement that serves a longer term purpose. The campaign type follows the business goal, not the other way around.
Lead generation campaigns
Qualified leads delivered straight to your sales team, or an instant form. Built for businesses where the sale can be closed off-platform.
GMV Max
Optimise for in-platform sales within TikTok Shop. Suitable for brands selling directly on TikTok Shop.
Video views & engagement
Comments, shares, follows, and watch time. For businesses building an audience, warming up a community, or feeding the retargeting pool.
Reach & brand campaigns
Get the brand in front of the right people at scale. For launches, awareness pushes, and brand-led work where the goal is share of attention.
What we deliver
Here's what we do for you. We don't just "run ads."
We build TikTok campaigns that are accountable to real business goals: sales, leads, and brand growth. Every engagement covers the operating substance of TikTok ads management. Creative production is bundled in or kept separate based on your needs.
Strategy and account audit
An in-depth look at the internal and external aspects of your business: your brand, your audience, your competitors, plus your previous marketing efforts and ad account.
Creative content production
Native, scroll-stopping short-form video built for TikTok, not repurposed from elsewhere. Hooks, formats, and angles tested against each other.
Ad copywriting and captions
Captions and on-screen copy written to stop the scroll and carry the message, in the language and tone TikTok audiences actually respond to.
Targeting and audience work
Identifying and reaching the right audiences for maximum results. We also build advanced targeting audiences: lookalikes, retargeting pools, and interest targeting.
Optimisation and scaling
Frequent hands-on optimisation. Creative refreshes, audience rotation, bid adjustments, and scaling what works. The work that compounds month after month.
Reporting and strategy calls
Monthly performance reports in plain language: clear insights and an action plan you can act on right away.
Our process
A process built for speed and substance.
Every TikTok engagement with Zapeus follows the same structured process from day one. Quick to launch, transparent throughout, and built to compound month over month, every month.
01
Strategy and audit
We learn your business, your audience, your competitors, and your past marketing. Then we build the strategy and the budget plan.
02
Creative and setup
Account, pixel, audiences, and native video creative built and prepped for launch.
03
Campaign launch
Campaigns go live. The first cycle of learnings begins.
04
Performance and reporting
Monthly performance reports in plain language. Business impact, ROAS, lead quality, what worked and what didn't.
05
Iterate and optimise
Data-driven decisions on strategy, creative, and campaigns. The fine-tuning that compounds month over month.
TikTok case studies
TikTok ads that delivered real business outcomes.
How we used TikTok to deliver actual business results. The first case shows an exceptional return on a small test budget, which is common when a strong creative finds product-market fit early.
Baby products distributor · TikTok Ads
67.66×
- TikTok content strategy
- Short-form content + copywriting
- TikTok ads optimisation
Home & Living products · TikTok Ads
6.39×
- TikTok content strategy
- Short-form content + copywriting
- TikTok ads optimisation
Want results like these for your business?
Book a Free Discovery CallPricing
Simple, transparent pricing for all your business needs.
Whether you need creative support or ads management only, we've got a package to fit your business needs.
TikTok Ads Management
Booster Package
Ads management only
FromRM2,888/Monthly
- Current TikTok asset audit & consultation
- 1 session of TikTok strategy consultation (if applicable)
- FOC ads account setup fee
- 10 ads video creation monthly
- 10 ads copywriting monthly
- 2× weekly campaign optimisation
- Basic & advanced TikTok campaign setup & testing
- Monthly performance report
TikTok Ads Management
Business Package
Ads management + creative support
FromRM4,688/Monthly
- Current TikTok asset audit & consultation
- 1 session of TikTok strategy consultation (if applicable)
- FOC ads account setup fee
- 10 ads video creation monthly
- 10 ads copywriting monthly
- 2× weekly campaign optimisation
- Basic & advanced TikTok campaign setup & testing
- Monthly performance report
*Service fee quoted is for monthly ads budget of 5,000 dollars in local currency and for 1 brand's TikTok account only
*All packages does not include advertisement budget, SST, organic TikTok posting, enquiry and leads follow up, comments and messaging reply, and any advanced pixel setup that requires external developers
Frequently asked questions
The questions we get most about TikTok Ads.
Quick, honest answers to the things prospective clients ask before booking a call. If yours isn't here, send us a message and we'll answer it on the call.
Why should I advertise on TikTok?
TikTok is one of the fastest-growing platforms in Malaysia, especially among Gen Z and millennials. It offers high engagement and strong conversion potential when paired with the right creative strategy. For the right business, it is one of the most cost-effective ways to reach a large, active audience.
What's the minimum ad budget I need on TikTok?
We recommend a minimum of RM3,000 monthly ad spend on TikTok to gather enough data, run proper creative testing, and optimise toward results. Budgets vary based on industry, competition, and your business goals.
What kind of content performs best on TikTok?
Native, relatable video that feels organic to the platform. Our team produces creative that aligns with TikTok's vibe while still driving the business goal. Hook in the first two seconds, message in the middle, clear next step at the end.
How long before I see results?
Indicative performance shows up in the first 2 to 4 weeks. TikTok is creative-led, so the first 1 to 3 months are spent testing hooks, formats, and angles to find what works for your business. Real compounding results come after that.
Will I own my ad account and have access to reports?
Yes. You own your TikTok ad account and have full access to it at all times. Every engagement includes monthly performance reports in plain language, plus a strategy call to plan the next cycle.
How is Zapeus different from other TikTok Ads agencies?
We focus on business outcomes, not vanity metrics like views for the sake of views. Every campaign is tied to a measurable result: sales, qualified leads, or brand growth. Native creative, local market understanding, and reporting handled by a team that understands how marketing impacts the bottom line.
Ready to scale?
Let's make digital marketing profitable for your business.
Book a free discovery call directly with our Head of Growth. We'll listen to where you are, share strategies relevant to your industry, and show you how to turn ad spend into real business growth, with no hard sell.
What to expect
- Strategies relevant to your specific industry
- Actionable insights you can implement immediately
- Real-life case studies and benchmarks
- No hard sell, just real value
We'll be in touch within 1 working day, Malaysia time