Google Search Ads
Show up the moment your customer searches for what you sell. Optimised on the conversion event that matters: purchase, lead form, booking, call.
Zapeus · Google Ads Agency · Malaysia
Show up where
the buying decision
happens.
Google Search, Display, YouTube, Performance Max, and Shopping ads built around impactful business outcomes. Qualified leads, online sales, and brand visibility. We run the campaigns, the keyword strategy, and the optimisation.
What we run on Google
We always start with one question: What's the business goal?
Google is a network of intent-driven surfaces, not a single ad type. We pick campaign objectives based on what is impactful to your business. Some clients want qualified leads. Some want online sales. Some want to be visible at the moment buyers are deciding. The campaign type follows the business goal, not the other way around.
Display Ads
Visual ads across millions of websites, apps, and Gmail. For staying in front of your audience between searches, and warming up new ones.
YouTube Ads
Video ads at the moment of intent or interest. From skippable in-stream to non-skippable bumpers, paired to where your customer is in the journey.
Performance Max
One campaign that runs across Search, Display, YouTube, Discover, Gmail, and Maps. Google's AI distributes spend to the best-performing surface based on your conversion goal.
Shopping Ads
Product feed-driven ads in Google Search results and the Shopping tab. For e-commerce businesses with a product catalogue worth showing off.
What we deliver
Here's what we do for you. We don't just "run ads."
We build Google Ads campaigns that are accountable to real business goals: qualified leads, online sales, and brand visibility. Every engagement covers the operating substance of Google Search, Display, YouTube, Performance Max, and Shopping ads management.
Strategy and account audit
An in-depth look at the internal and external aspects of your business: your brand, your audience, your competitors, plus your previous marketing efforts and ad account.
Keyword strategy and proposal
Researched, prioritised keyword lists with intent mapping. Plus continuous negative keyword monitoring so you stop paying for traffic that will not convert.
Ad copywriting and assets
Search ad headlines and descriptions written for click-through. Sitelinks, callouts, structured snippets, and other ad extensions configured for higher Quality Score.
Campaign setup and structure
Account, conversion tracking, audiences, naming conventions, campaign objectives. All set up with the Zapeus method that's made impact across 50+ client industries.
Optimisation and testing
Frequent hands-on optimisation. Bid adjustments, ad rotation, audience segmentation, negative keyword pruning. The work that compounds month after month.
Reporting and strategy calls
Monthly performance reports in plain language: clear insights and an action plan you can act on right away.
Our process
A process built for speed and substance.
Every Google Ads engagement with Zapeus follows the same structured process from day one. Quick to launch, transparent throughout, and built to compound month over month, every month.
01
Strategy and audit
We learn your business, your audience, your competitors, and your past marketing. Then we build the strategy and the budget plan.
02
Keywords and setup
Account, conversion tracking, audiences, keyword lists, and ad copy built and prepped for launch.
03
Campaign launch
Campaigns go live. The first cycle of learnings begins.
04
Performance and reporting
Monthly performance reports in plain language. Business impact, ROAS, lead quality, what worked and what didn't.
05
Iterate and optimise
Data-driven decisions on strategy, creative, and campaigns. The fine-tuning that compounds month over month.
Google case studies
Google Ads that delivered real business outcomes.
How we used Google Ads to deliver actual business results across 3 different industries and campaign objectives.
Industrial equipment · Google Ads
42.6×
- Google Ads management and optimisation
- Keywords analysis and proposal
- Negative keywords monitoring
- Search ads copywriting
Nursing products distributor · Google Ads
6.07×
- Google Ads management and optimisation
- Keywords analysis and proposal
- Negative keywords monitoring
- Search ads copywriting
- Chatbot management
Printing factory · Google Ads
6.1×
- Google Ads management and optimisation
- Keywords analysis and proposal
- Negative keywords monitoring
- Search ads copywriting
Want results like these for your business?
Book a Free Discovery Call
Pricing
Simple, transparent pricing for all your business needs.
One Google Ads package. Built around what consistently moves business outcomes for our clients.
Google Ads Management Package
From RM1,500 /Monthly
- Free ads account setup
- Keyword analysis and proposal
- Search ads copywriting
- Asset setup (sitelinks, callouts, extensions)
- Campaign setup, optimisation, and negative keyword monitoring
- Monthly performance report
*Service fee quoted is for monthly ads budget of 5,000 dollars in local currency.
*Package does not include advertisement budget, SST, landing page development, enquiry and leads follow up, and any advanced conversion tracking setup that requires external developers.
Frequently asked questions
The questions we get most about Google Ads.
Quick, honest answers to the things prospective clients ask before booking a call. If yours isn't here, send us a message and we'll answer it on the call.
How soon can I expect results from Google Ads?
Some businesses see traffic increases in the first 1 to 2 weeks. The first 1 to 3 months are spent optimising keywords, ad copy, and bidding strategy to find what works best for your business. Real compounding results come after that.
What's the minimum ad budget I need on Google Ads?
We recommend a minimum of RM1,500 monthly ad spend on Google to gather enough data, run proper testing, and optimise toward results. Budgets vary based on industry, competition, and your business goals.
Do Google Ads work for B2B businesses in Malaysia?
Yes. Some of our strongest Google Ads results have come from B2B clients, including industrial equipment suppliers, manufacturing, and professional services. High-intent search traffic is especially powerful for B2B because buyers are actively researching solutions before they ever fill in a contact form.
Can you manage or audit my existing Google Ads campaigns?
Yes. We can audit your current account, identify what is leaking budget, and either restructure it or rebuild from scratch. The audit happens in the first week and is included in the engagement.
Will I own my ad account and have access to reports?
Yes. You own your Google Ads account and have full access to it at all times. Every engagement includes monthly performance reports in plain language, plus a strategy call to plan the next cycle.
How is Zapeus different from other Google Ads agencies?
We focus on business outcomes, not just clicks or impressions. Every campaign is tied to a measurable result: qualified leads, online sales, or brand visibility at the moment of buying intent. Strategy, execution, and reporting are handled by a team that understands how marketing impacts the bottom line.
Ready to scale?
Let's make digital marketing profitable for your business.
Book a free discovery call directly with our Head of Growth. We'll listen to where you are, share strategies relevant to your industry, and show you how to turn ad spend into real business growth, with no hard sell.
What to expect
- Strategies relevant to your specific industry
- Actionable insights you can implement immediately
- Real-life case studies and benchmarks
- No hard sell, just real value
We'll be in touch within 1 working day, Malaysia time