Zapeus · Meta Ads Agency · Malaysia

Meta Ads that
move the business,
not just the metrics.

Facebook and Instagram ads built around impactful business outcomes. Sales, qualified leads, brand engagement, brand reach. We run the campaigns, the creative, and the testing. You see the spend, the return, and the next move, every month.

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What we run on Meta

We always start with one question: What's the business goal?

Meta is a system, not a single ad type. We pick campaign objectives based on what is impactful to your business. Some clients want sales. Some want leads. Some want to build brand authority and engagement that serves a longer term purpose. The campaign type follows the business goal, not the other way around.

Conversion campaigns

Sales on your website. Optimised on the conversion event that actually matters to the business: purchase, sign-up, qualified lead form, booking.

Lead generation campaigns

Qualified leads delivered straight to your sales team, or an instant form. Built for businesses where the sale can be closed off-platform.

Catalog sales (Advantage+ Shopping / CPAS)

Product feed-driven ads. Right product, right buyer, right moment. For e-commerce and Shopee sellers running on Meta + Shopee CPAS.

Engagement campaigns

Comments, saves, shares, video views, message replies. For businesses building an audience, warming up a community, or feeding the retargeting pool.

Reach & brand campaigns

Get the brand in front of the right people, at the right frequency, in the right markets. For launches, awareness pushes, and brand-led work where the goal is share of attention, not next-click conversion.

What we deliver

Here's what we do for you. We don't just "run ads."

We build Meta Ads campaigns that are accountable to real business goals: leads, sales, and brand growth. Every engagement covers the operating substance of Facebook and Instagram ads management. Creative production is bundled in or kept separate based on your needs.

Strategy and account audit

An in-depth look at the internal and external aspects of your business: your brand, your audience, your competitors, plus your previous marketing efforts and ad account.

Campaign setup and structure

Account, pixel, audiences, naming conventions, campaign objectives. All set up with the Zapeus method that's made impact across 50+ client industries.

Ad creative and copywriting

Ad visuals and ad copy built for performance. Hooks, formats, lengths, and angles tested against each other.

Targeting and audience work

Identifying and reaching the right audiences for maximum results. We also help build advanced targeting audiences: lookalikes, retargeting pools, and broad-with-signal audiences.

Optimisation and testing

Weekly hands-on optimisation. Budget shifts, creative refreshes, audience rotation, bid adjustments. The work that compounds month after month.

Reporting and strategy calls

Monthly performance reports in plain language: clear insights and an action plan you can act on right away.

Our process

A process built for speed and substance.

Every Meta engagement with Zapeus follows the same structured process from day one. Quick to launch, transparent throughout, and built to compound month over month, every month.

01

Strategy and audit

We learn your business, your audience, your competitors, and your past marketing. Then we build the strategy and the budget plan.

02

Creative and setup

Account, pixel, audiences, and ad collaterals built and prepped for launch.

03

Campaign launch

Campaigns go live. The first cycle of learnings begins.

04

Performance and reporting

Monthly performance reports in plain language. Business impact, ROAS, lead quality, what worked and what didn't.

05

Iterate and optimise

Data-driven decisions on strategy, creative, and campaigns. The fine-tuning that compounds month over month.

Meta case studies

Facebook & Instagram ads that delivered real business outcomes.

How we used Meta Ads to deliver actual business results across 3 different industries and campaign objectives.

Modern furniture retail showroom
Furniture · Meta Ads + Shopee
25.38×
return on ad spend
Spent
RM26K
Returned
RM655K
  • Strategy formulation
  • Ad visuals and copywriting
  • Meta + Shopee CPAS optimisation
2,193 purchases in three months.
Healthy food and beverage products
F&B e-commerce · Meta Ads
4.59×
return on ad spend
Spent
RM82K
Returned
RM375K
  • Strategy formulation
  • Ad visuals and copywriting
  • Community management
  • Meta + Shopee CPAS optimisation
2,335 purchases driven.
Women's wellness and healthy lifestyle
Women's health supplement · Meta Ads
7.01×
return on ad spend
Spent
RM31K
Returned
RM218K
  • Strategy formulation
  • Ad visuals and copywriting
  • Meta + Shopee CPAS optimisation
  • Content strategy
5,176 messages generated.
See all case studies

Want results like these for your business?

Book a Free Discovery Call
Pricing

Simple, transparent pricing for all your business needs.

Whether you need creative support or ads management only, we've got a package to fit your business needs.

Meta Ads Management
Booster Package

Ads management only

From RM2,888 /Monthly
  • Current Meta asset audit & consultation
  • 1 session of Meta strategy consultation (if applicable)
  • FOC ads account setup fee
  • 10 ads visual creation monthly
  • 10 ads copywriting monthly
  • 2× weekly campaign optimisation
  • Basic & advanced Meta campaign setup & testing
  • Monthly performance report
Book a discovery call
POPULAR

Meta Ads Management
Business Package

Ads management + creative support

From RM3,799 /Monthly
  • Current Meta asset audit & consultation
  • 1 session of Meta strategy consultation (if applicable)
  • FOC ads account setup fee
  • 10 ads visual creation monthly
  • 10 ads copywriting monthly
  • 2× weekly campaign optimisation
  • Basic & advanced Meta campaign setup & testing
  • Monthly performance report
Book a discovery call

*Service fee quoted is for monthly ads budget of 5,000 dollars in local currency and for 1 Brand's Facebook and Instagram page only

*All packages does not include advertisement budget, SST, Organic Facebook posting, enquiry and leads follow up, comments and messaging reply, and any advanced pixel setup that requires external developers

Frequently asked questions

The questions we get most about Meta Ads.

Quick, honest answers to the things prospective clients ask before booking a call. If yours isn't here, send us a message and we'll answer it on the call.

How can Meta Ads benefit my business?

Meta Ads (Facebook + Instagram) let us reach your exact audience based on their interests, psychographic behaviors, demographics, and life stage. Whether you want leads, sales, or brand engagement, we build the campaign around that specific goal and measure against it from day one.

What's the minimum ad budget I need on Meta?

We recommend a minimum of RM3,000 monthly ad spend on Meta to gather enough data, run proper testing, and optimise toward results. We're happy to discuss exact budget based on your industry and goals.

Do Meta Ads work for B2B businesses in Malaysia?

Yes. We've run successful Meta campaigns for B2B clients including industrial equipment suppliers, training academies, and professional services. Meta works for B2B through lead generation forms, messaging campaigns, and retargeting decision-makers in specific industries.

How long before I see results?

Indicative performance shows up in the first 2 to 4 weeks. The first 1 to 3 months are spent optimising audiences, creative, and bidding strategy to find what works best for your business. Real compounding results come after that.

Will I own my ad account and have access to reports?

Yes. You own your Meta ad account and have full access to it at all times. Every engagement includes monthly performance reports in plain language, plus a strategy call to plan the next cycle.

Can I run Meta Ads without a website?

Yes. Lead generation forms and Messenger-based campaigns work without a website, capturing prospect interest directly within Meta. We've helped clients run Meta Ads successfully before they had a finished website.

Ready to scale?

Let's make digital marketing profitable for your business.

Book a free discovery call directly with our Head of Growth. We'll listen to where you are, share strategies relevant to your industry, and show you how to turn ad spend into real business growth, with no hard sell.

What to expect

  • Strategies relevant to your specific industry
  • Actionable insights you can implement immediately
  • Real-life case studies and benchmarks
  • No hard sell, just real value
We'll be in touch within 1 working day, Malaysia time
Discovery call request

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We'll review your details and reply within 1 working day, Malaysia time.

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